PepsiCo India has officially launched Red Rock Deli, Australia’s globally admired gourmet snack label, marking a premium shift in India’s snacking landscape. Known for its chef-inspired flavour layering and elevated ingredient standards, Red Rock Deli is crafted using sunflower oil and advanced preparation formats – including Slow-Cooked Kettle, Baked, and Popped technologies.
The India lineup showcases four globally inspired flavour experiences:
- Basil Thai Sweet Chilli (Kettle)
- Olive & Greek Salad (Baked)
- Cheddar & Parmesan Risotto Style (Baked)
- Cheese & Korean Buldak Popped Chips (Popped)
With India witnessing a sharp rise in conscious consumption and demand for premium ingredients, the brand is positioned as a refined alternative for consumers seeking indulgence without compromise. Lighter formats, reduced fat baked chips, thoughtfully layered seasoning, and clean-label sunflower oil reinforce Red Rock Deli’s philosophy: Savour the Adventure.
The launch is supported by a visually immersive film celebrating curated ingredients, bold textures, and craftsmanship-led snacking. Ahead of the rollout, the brand generated curiosity through influencer-led previews and quick-commerce partnerships, ensuring instant discovery-to-purchase pathways.
A curated tasting event, The Evening Edit, hosted by Chef Kunal Kapur, further elevated the experiential narrative by guiding chefs, creators and food storytellers through a multisensory flavour journey.
According to Saakshi Verma Menon, CMO–Foods at PepsiCo India, Red Rock Deli marks a pivotal step in reshaping mindful, premium snacking in the country – combining innovation, intentional choices, and indulgence.
