Pexpo has joined hands with the upcoming Ranveer Singh starrer Dhurandhar, releasing on December 5, 2025, marking a strategic alliance that blends pop culture, sustainability and consumer behaviour. With eco-conscious choices gaining momentum, the collaboration encourages audiences to shift from disposable plastics to durable, reusable stainless-steel bottles-aligning entertainment with environmental responsibility.

As one of India’s leading stainless-steel bottle manufacturers, Pexpo positions this association as more than a marketing tie-up. The brand sees it as an aligned value statement-championing longevity, health safety, and low ecological impact. Ranveer Singh’s vibrant persona, commitment to fitness, and mass influence reinforce the brand’s messaging around strength, endurance and mindful choices. His presence amplifies the narrative that sustainability isn’t just ethical-it’s aspirational.

Speaking on the partnership, Vedant Padia, director at Pexpo, shared, “Our association with Dhurandhar and Ranveer Singh represents a shared belief in strength, purpose and conscious living. Ranveer personifies dedication and energy-traits that reflect our mission of inspiring India to choose durability and sustainability.”

With this collaboration, Pexpo aims to deepen category relevance and accelerate India’s transition towards eco-friendly consumption. The campaign frames reusable products not as alternatives, but as the smarter and more forward-looking default.

Through cinema, culture and impactful storytelling, Pexpo positions sustainability as a lifestyle upgrade-one bottle, one choice and one habit at a time.