Pexpo, an Indian brand known for sustainable steel hydration products, has entered the lifestyle segment with the launch of GO24-an outdoor-focused hydration brand designed for Gen Z and young consumers. In collaboration with Sony YAY!, the brand brings globally loved characters like Shin-chan and Naruto into everyday products, blending pop culture with functionality.
GO24 marks a strategic shift from traditional utility-driven bottles to design-led lifestyle accessories. The brand name reflects its core idea-‘GO’ symbolising movement, travel, and active living, while ‘24’ represents round-the-clock performance and reliability. With this positioning, Pexpo aims to align with evolving consumer habits, where hydration is increasingly linked to mobility, fitness, and personal expression.
The launch collections feature Shin-chan-inspired playful designs targeting nostalgia-driven millennials, while the Naruto range taps into India’s growing anime fanbase with themes of ambition and resilience. Through these collaborations, GO24 seeks to create a fandom-driven category where products double as identity statements.
On the innovation front, GO24 introduces advanced three-layer insulation technology, offering superior temperature retention compared to standard double-layer bottles. The bottles are built using ISI-certified stainless steel, enhanced with durability features like rust resistance and scratch-proof finishes.
The brand also focuses on user convenience with services such as 24-hour customer support, a 24-day free lid replacement policy, and a 24-month warranty.
With GO24, Pexpo is not just launching a product line-it is redefining hydration as a lifestyle category powered by performance, design, and cultural relevance.
