Watertec India, one of the country’s leading providers of complete plumbing and bathroom solutions, has appointed PHD India, part of the Omnicom Media Group, as its integrated media agency following a multi-agency pitch.
Under this partnership, PHD India will oversee media strategy, planning, and buying for Watertec, managed from its Mumbai office. The agency will adopt a data- and tech-driven full-funnel approach rooted in its “Intelligence.Connected” philosophy, aiming to enhance Watertec’s brand presence and accelerate growth.
Founded in 1997 in Coimbatore, Watertec pioneered the use of engineering polymer bath fittings in India and has since evolved into a comprehensive brand across Polymer Bathware, Pipes & Fittings, CP Fittings, and Sanitaryware. With nearly three decades of trust, 34 branches, 34,000+ channel partners, and over 40 million units produced annually, the brand continues to deliver durable and water-efficient solutions to Indian households.
Mathew Job, Executive Chairman at Watertec India, said, “Partnering with PHD will help us sharpen our media and marketing approach as we expand and modernize India’s bath spaces. Their innovative thinking and creative strategy will play a key role in driving our next phase of growth.”
Echoing this, Swapnil Singasane, Head of Marketing, added, “As we scale across categories and markets, PHD’s agility and strategic strength will help us build deeper connections with consumers and partners, reinforcing our promise – The Perfect Flow. For Life.”
Monaz Todywalla, CEO, PHD India, said, “We’re excited to partner with Watertec, a brand built on innovation and excellence. Together, we aim to craft impactful media strategies that drive meaningful business outcomes.”
