Philips India has introduced a new campaign to promote its latest range of trimmers, spotlighting a major technological upgrade in men’s grooming. Titled “19-20 ka nahi, 125 ka farak hai”, the campaign emphasizes the significant leap in performance powered by the brand’s cutting-edge BeardSense Technology.
This proprietary innovation scans the beard 125 times per second, intelligently adjusting the trimmer’s power based on beard density in real time. Unlike most grooming brands that emphasize pricing or added attachments, Philips focuses on meaningful performance enhancements. The campaign’s tagline – a play on a common Hindi phrase implying subtle differences – underscores that this upgrade is not minor, but a game-changer, akin to having 125 barbers tailoring your trim with precision.
Through this campaign, Philips positions itself as a leader in grooming technology, aiming to break through the clutter of lookalike products in a highly competitive market. The brand’s approach blends consumer insights with advanced functionality, reinforcing its commitment to innovation over superficial features.
With “19-20 ka nahi, 125 ka farak hai,” Philips not only sets a new benchmark for grooming standards but also elevates the conversation around what makes a trimmer truly advanced. The campaign is currently running across digital platforms, reinforcing Philips’ tech-first identity in the grooming space.
