Pickyourtrail has unveiled its first-ever brand campaign in collaboration with Early.Partners and Talented, reflecting a growing shift among Indian leisure travellers. Research from Early shows that customers now want more flexibility, control, and personalisation in their travel experiences – without sacrificing convenience. This insight shaped the creative foundation for the campaign.
To simplify the brand’s value proposition, the creative team developed the metaphor of “tailoring a holiday”, illustrating how every trip can be customized to suit individual tastes, budgets, and goals. The campaign films – produced by Bushra Shariff and directed by Shivang Monga – bring this narrative alive through a playful tailoring shop reimagined in a travel-inspired environment.
Speaking about the milestone, Hari Ganpathy, Co-founder and CEO of Pickyourtrail, shared that India’s outbound travel sector is booming, and travellers increasingly expect holidays that feel personal rather than packaged. With over 1,50,000 customised itineraries delivered and strong NPS ratings, the brand sees this moment as the right time to scale storytelling and brand visibility.
Meghana Bhat, Founder of Early and fractional CMO for Pickyourtrail, noted that the campaign was built to highlight what the brand has already mastered-customization-while presenting it in a memorable way.
From the creative side, Talented emphasised the need to stand apart from legacy travel brands. The result is a quirky, metaphor-driven execution featuring fabric swatches, measuring tape visuals, boarding passes sewn like garment labels, and even a vacation-themed trial room.
The campaign will run across digital platforms and connected TV, timed for peak winter and early summer travel planning.
