The campaign honours real customer journeys, highlighting progress built on sincerity, trust, and purpose.

Piramal Finance has launched its festive campaign film, ‘Neeyat Ki Rangoli’, celebrating the journeys of real customers who embody progress through dedication and intent. The film captures personal milestones – from purchasing a first car and building a dream home to expanding a small business – showcasing how sincere effort and purpose drive growth.

Through these authentic stories, ‘Neeyat Ki Rangoli’ positions progress as a reflection of integrity and resilience, while underscoring Piramal Finance’s role as a trusted partner in each customer’s journey.

Arvind Iyer, Chief Marketing Officer, Piramal Finance, said, “Neeyat Ki Rangoli brings our customers’ stories into focus, celebrating the intent and determination behind their achievements.”

The campaign forms a key part of Piramal Finance’s Diwali initiatives and is being amplified across the brand’s owned digital and social media platforms.