Pizza Hut has launched a new advertising campaign to introduce Crafted Flatzz, its latest innovation that reimagines the traditional pizza format. Moving away from the classic round base, Crafted Flatzz features a distinctive oval shape designed to feel lighter, more shareable and visually bold, aligning with evolving consumer preferences for new food experiences.
The campaign film features Indian cricketers Shivam Dube, Varun Chakravarthy and Harshit Rana, tapping into the nation’s deep-rooted love for cricket. Their on-screen camaraderie, playful banter and team chemistry mirror the spirit of the sport, bringing an energetic, light-hearted tone to the film. In the narrative, the trio cheekily calls Crafted Flatzz “bolder than team selections” and describes its crust as “lighter than the competition,” positioning the product as an all-rounder that balances flavor, texture and indulgence.
Commenting on the launch, Manish Guptaa, chief marketing officer, Pizza Hut Indian Subcontinent, said the brand aimed to respond to growing demand for contemporary formats and bold flavours. The cricket-led campaign is strategically timed around the ongoing ICC T20 World Cup and the upcoming Indian Premier League season-key cultural moments that unite millions of fans across the country.
Crafted Flatzz is available in seven variants, including Fiery Schezwan Veggie, Paneer Makhni Masala, Smokey BBQ Veggie, Overloaded Veggies, Keema Masala, Ultimate, and Tandoori Chicken. Designed to be flavour-packed yet easy to share, the new offering reinforces Pizza Hut’s continued focus on innovation and creating memorable, shared food experiences.
