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Pizza Hut Unveils Brand Refresh with Cheesy Innovation at the Core

Pizza Hut Unveils Brand Refresh with Cheesy Innovation at the Core

‘Feed Good Times’ makeover launches alongside the indulgent Ultimate Cheese Crust

Pizza Hut has kicked off a bold new chapter with the launch of its refreshed global identity. At the heart of the transformation is the new tagline “Feed Good Times”, supported by a modernized logo, a vibrant visual identity, and a renewed focus on delivering contemporary, joyful, and connected dining experiences.

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Rolling out globally, the refresh will soon be visible across Pizza Hut’s Indian stores with updated designs, modern dining formats, and an evolved expression of its Instigator of Joy platform.

Marking the first big step under this new identity, Pizza Hut has introduced the Ultimate Cheese Crust, available on all pan pizzas. This indulgent upgrade crowns every slice with molten, gooey cheese along the crust, promising a richer bite and a more playful experience that perfectly embodies the “Feed Good Times” philosophy.

To celebrate, Pizza Hut launched a quirky campaign titled “Flip To The Cheese”, conceptualized by Havas Creative India. The campaign encouraged consumers to start eating from the crust first, sparking buzz through influencer teasers and a bold Instagram stunt where Pizza Hut flipped its entire feed upside down-bio, profile picture, grid, and even the account name.

The refreshed logo itself reflects the brand’s renewed energy with softer curves, a dynamic double “Z,” and a flowing “H” that connects Pizza and Hut seamlessly.

Rohan Pewekar, Managing Director, Pizza Hut Indian Subcontinent, summed it up: “This refresh amplifies joy in every pizza moment. The Ultimate Cheese Crust is only the beginning.”

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