Pluckk has partnered with Global Sports as the official health partner for the Indian Open 2026 pickleball tournament, reinforcing its positioning at the intersection of fitness, nutrition, and active lifestyles. Held from April 1 to 5 at CrossCourt Sports in Hyderabad, the event brought together players and enthusiasts amid the sport’s growing popularity in India.

As part of the collaboration, Pluckk created an on-ground experience zone designed to engage both athletes and attendees. The brand offered product sampling across its portfolio, including plant protein bars, tender coconut water, and cold-pressed juices-products aligned with clean nutrition and performance-focused consumption.

The partnership reflects a strategic alignment between pickleball’s emerging audience and Pluckk’s target consumer-urban, health-conscious individuals seeking convenient yet nutritious options. By integrating directly into the tournament environment, the brand moves beyond passive sponsorship into experiential engagement, positioning itself as a functional part of an athlete’s routine.

From Global Sports’ perspective, the collaboration supports a broader vision of building a lifestyle ecosystem around pickleball. With increasing participation and infrastructure expansion, events like the Indian Open are becoming platforms not just for sport, but for wellness-led brand integrations.

For Pluckk, this activation goes beyond visibility. It reinforces its “clean label” philosophy while tapping into a high-intent audience already invested in fitness and recovery. As niche sports like pickleball scale in India, such partnerships highlight how brands can embed themselves authentically within evolving fitness communities-turning consumption into experience and branding into lifestyle.