Plush, the women’s wellness brand, has teamed up with Swiggy’s Instamart to launch a campaign promoting its new Seamless Period Panty-a disposable, undie-style solution aimed at replacing bulky and makeshift period fixes.
The ad film captures a relatable moment: an older sister improvising with layers of pads for leak protection, only to be interrupted by her younger sibling who swiftly orders the Plush Period Panty via Instamart’s 10-minute delivery service. The message is clear-ditch the patchwork for modern comfort and convenience.
“For years, period care has been all about compromise,” said Prince Kapoor, co-founder of Plush. “With our Seamless Period Panty, we’re introducing comfort, innovation, and leak protection without the bulk. Periods come with enough stress-finding the right product shouldn’t be one of them.”
With this new partnership, users can now order Plush’s wellness essentials—including the new period panty-directly from Instamart, receiving them at their doorstep in under 10 minutes.
The initiative signals a shift toward on-demand, thoughtful wellness solutions that align with the fast-paced lives of modern consumers, especially when it comes to essential and urgent care like period products.
By combining Plush’s product innovation with Instamart’s delivery speed, the campaign reframes period care as seamless, stylish, and stress-free-exactly how it should be.
