Pocket FM has unveiled a moving brand film in partnership with the Cricket Association for the Blind in India (CABI), reinforcing its belief that the most powerful stories are rooted in real lives. The collaboration celebrates resilience, determination, and the indomitable spirit of visually impaired athletes who continue to redefine excellence in Indian sports.
At the heart of the film are the Vice-Captains of the Indian Blind Women’s and Men’s Cricket Teams. Their journeys-marked by discipline, grit, and an unyielding passion for the game-serve as a compelling reminder that limitations do not define talent. By spotlighting these athletes, Pocket FM elevates voices that are often underrepresented, aligning seamlessly with its core ethos of human-led, emotionally resonant storytelling.
The campaign goes beyond conventional brand communication. Instead of focusing on product features, Pocket FM positions itself as a platform that values purpose-driven narratives-stories that inspire, challenge perceptions, and foster empathy. The film underscores the importance of inclusivity in sports while honoring athletes who continue to break barriers and represent India on the global stage with pride.
From a marketing perspective, the initiative strengthens Pocket FM’s brand equity by associating it with authenticity, social impact, and cultural relevance. The digital-first rollout across social and online platforms ensures wide visibility, encouraging conversations around equal opportunity and representation in sports.
By extending its storytelling beyond audio entertainment into real-world inspiration, Pocket FM demonstrates how brands can create meaningful impact-where content not only engages audiences but also stands for something larger than itself.
