Policybazaar has launched an emotional short film, Ashray, inspired by the true story of a young boy whose family found hope and support through health insurance during a medical crisis.
The film tells how Ashray suffered a life-changing accident while playing Holi. His father, Sunny Bhatia, faced mounting medical bills running into lakhs of rupees. Thanks to their health insurance policy, the family received crucial coverage, allowing Ashray to undergo world-class neuro-rehabilitation – a journey that continues even seven years later.
This release follows earlier criticism of the brand’s February 2025 term insurance ad, which some felt relied on emotional shock and reinforced gendered financial stereotypes. With Ashray, Policybazaar focuses on authentic storytelling, emphasizing the real-life impact of health coverage.
Samir Sethi, Head – Brand Marketing, Policybazaar, said, “Ashray’s story shows that insurance is more than a policy – it’s a shield protecting families from life’s unexpected challenges. We want to highlight the human side of insurance: the comfort, security, and hope it provides. Our goal is for every Indian to see this story and take steps to protect their loved ones today.”
The film is being shared across Policybazaar’s digital and social platforms, aiming to raise awareness about the importance of accessible and affordable health insurance in safeguarding families against medical uncertainties.
