Campaign focuses on the emotional impact of insurance during life’s most critical moments

Policybazaar has unveiled a powerful new brand campaign that highlights the real-world value of insurance through the lens of its claims assistance services. At the heart of the campaign is a series of emotionally driven films, featuring real testimonials from families across India who experienced medical emergencies or personal loss – and found timely support through Policybazaar.

The initiative aims to emphasize the company’s commitment to its customers by showcasing moments when insurance served not just as a financial tool, but as a lifeline. Each narrative underscores how Policybazaar’s claims support played a vital role when families faced life-altering challenges.

Real Stories, Real Impact

Among the stories shared is that of Akshar, a 3-year-old whose family received swift claims support during his critical hospitalization. Another testimonial comes from Gauri, daughter of 62-year-old Mrs. Mangala, who highlighted the peace of mind Policybazaar provided during her mother’s kidney surgery.

Mr. Pankaj Kumar, who faced seven hospitalizations due to a recurring illness, spoke about the efficient settlement of multiple high-value claims. Meanwhile, Mr. Murali D S‘s family was able to claim a total of Rs 1 crore over three years during his father’s prolonged battle with cancer – a testament to the long-term support Policybazaar provides.

Extending the Message to Term Life Insurance

The campaign also expands into the domain of term life insurance, showcasing how it delivers financial security after the loss of a loved one. Mr. Dhiraj Arora, now a single parent to a 10-year-old son, shared how his late wife Dipti’spolicy helped secure their child’s education and how Policybazaar ensured a seamless claim process.

Similarly, Mrs. Shweta Kumari, who lost her husband Nitesh unexpectedly at 35, spoke about how the claim support she received helped her maintain her household and continue nurturing her children’s dreams.

A Commitment to Empathy and Efficiency

Commenting on the campaign, Samir Sethi, Head of Brand Marketing at Policybazaar, said:
“Insurance is a promise that only proves its worth when it delivers: fast, fair, and with empathy. Our customers’ stories are a testament to the kind of claims support we believe in. These testimonials are not scripted; they are lived experiences. And we’re proud to have been there for every one of them.”

Jerry Bhutia, Chief Sales Officer at Policybazaar, added:
“Not every story can be captured in a single film, but every story matters. Behind every successful claim is a team that understands urgency, compassion, and the need to simplify a complex process for families under stress. This campaign is our way of showing how serious we are about being there for our customers when they need us the most.”

With this campaign, Policybazaar underscores that insurance is more than just a policy – it’s a promise that truly matters when life takes an unexpected turn.