Polycab India has unveiled its latest festive campaign, anchored by a powerful Masterbrand TVC, highlighting its role in keeping India’s homes and public spaces safe, bright, and full of joy during the festive season.

The film beautifully captures the diversity of celebrations across India – from Garba nights in Gujarat and Golu traditions in the South to Pujo festivities in Bengal and the emotional moment of an Army officer returning home for Diwali. At the heart of each story are the electricians, portrayed as unsung heroes installing and maintaining Polycab’s wires, cables, switches, fans, and lighting, ensuring safety and uninterrupted celebration.

The soundtrack, composed by Salim–Sulaiman, fuses traditional rhythms with a contemporary twist, giving the film a memorable, festive sonic identity. The narrative also goes beyond homes, showcasing Polycab’s contribution to India’s progress by powering critical infrastructure such as metros, tunnels, and bridges.

Shwetal Basu, SVP – Brand & Marcom, Polycab India, said, “Festivals shine brighter when they’re safe. At Polycab, we take pride in being the trusted connection behind these moments – lighting up homes, protecting what matters, and powering joy.”

Sean Gomes, Partner – Creative, R K SWAMY, added, “Our goal was to honour the electricians who make India’s festive season sparkle, paired with Salim–Sulaiman’s music to bring Polycab’s promise of a Safe Happy Connection to life.”

The TVC is currently live on digital platforms and will roll out on television soon.