The campaign reminds consumers that real protection starts behind the walls, not just in home aesthetics.
Polycab has unveiled a new campaign for its flagship product, Green Wires, shining a light on the often-overlooked importance of electrical safety within homes.
The campaign draws attention to a common tendency among homeowners – focusing on visible aspects like interiors and décor while neglecting the critical role of wiring hidden behind the walls. Through an emotionally driven narrative, the film positions Polycab Green Wires+ as more than a utility – as a quiet guardian that ensures family safety and peace of mind.
The film captures intimate family moments, weaving a message that safety begins with informed choices. Polycab Green Wires+ are designed for durability and safety – they are heat-resistant, lead-free, and produce low smoke and minimal toxic emissions. Crafted from 99.97% pure copper, the wires are resistant to rodents, moisture, and fully comply with REACH and RoHS safety standards.
Commenting on the campaign, Shwetal Basu, senior vice president – Brand & Marcom at Polycab, said:
“This campaign is a reminder to look beyond appearances. While design and aesthetics matter, true safety begins behind the walls. We want to bring that invisible layer of care into focus.”
The integrated campaign will roll out across television, digital, and social media platforms, supported by influencer collaborations and partner-led amplification to reach a broad consumer audience.
