When McDonald’s brought back its beloved Ranch Snack Wrap after a nine-year hiatus, rival chain Popeyes didn’t hold back. Launching its own chicken wrap just days later, Popeyes upped the ante with an AI-generated diss track and music video targeting McDonald’s iconic mascot-Ronald McDonald.
Track & Video Highlights
- The music video, created with AI, features a dejected clown-a thinly-veiled nod to McDonald’s mascot.
- Accompanying caption:“To all the clowns in the kitchen, it’s time to put down the chicken.”
- Catchy chorus line:“Food be tasting funny when the clown be in the kitchen.”
The Wrap Battlefield
- McDonald’s Snack Wrap, dating back to the early 2000s, combines grilled or crispy chicken with lettuce, cheese, and ranch sauce in a flour tortilla (“Snap Wrap”)-a fan favourite since its original launch.
- Popeyes, known for its bold Louisiana-style flavours, clearly aims to position its new wrap as the tastier, more authentic alternative.
Who’s Winning?
As the “wrap war” heats up, fans are already debating on social media which chain holds the edge in taste, innovation-and, now-diss tracks. Some are even eager to see if McDonald’s will fire back with their own AI-generated freestyle.
In this battle of brand bravado, one thing’s clear: it’s no ordinary chicken wrap-it’s branded entertainment at its finest. 😉
