PoppiGo has announced a strategic partnership with Slay Media to strengthen its digital presence and sharpen its performance-led brand identity. The collaboration is aimed at amplifying PoppiGo’s distinctive ‘NoPause’ philosophy as the brand deepens its connect with fitness-focused and Gen Z consumers.

Positioned as India’s first hygiene brand designed for active lifestyles, PoppiGo focuses on high-performance hygiene solutions built for movement-heavy routines-ranging from intense workouts and race days to long, demanding work schedules. Its flagship product, an ultra-slim disposable hygiene panty powered by Japanese fast-absorption technology, is engineered to deliver rapid absorption, leakproof protection, and comfort without bulk-enabling users to stay confident on the move.

At the core of the brand lies its ‘NoPause’ philosophy. Rather than functioning as a short-term campaign line, NoPause defines PoppiGo’s identity and worldview-centred on uninterrupted confidence, freedom of movement, and performance without compromise.

Slay Media, founded by Khushboo Mulani, brings expertise in AI-led content creation, digital strategy, and performance marketing. The agency will focus on building culturally relevant, movement-driven narratives while ensuring measurable digital outcomes across platforms.

Commenting on the partnership, Nilima Jhunjhunwala, Founder of PoppiGo, said the collaboration marks a key step in scaling the brand’s voice with clarity and impact. Mulani added that the agency’s focus will be on translating PoppiGo’s strong product truth and NoPause mindset into bold storytelling that drives both engagement and growth.

The partnership signals a focused growth phase for PoppiGo as it blends product innovation with a sharper, performance-oriented digital strategy in India’s evolving active lifestyle and hygiene market.