Prabhkiran Singh has announced he will step down as CEO of Bewakoof after 14 years, with his exit set for the end of March, as he shifts focus to health, family and personal goals. Reflecting on the journey from a small Mumbai startup to a leading youth fashion brand, Singh said the company is well-prepared for its next phase under the backing of TMRW, part of the Aditya Birla Group, with a strengthened leadership team in place.
