Preetha Athrey has joined The Trade Desk as Director of Brand Marketing, where she will lead brand narrative development for the company in the Indian market.

In her LinkedIn announcement, Athrey expressed enthusiasm about joining an organization that aligns with her values while fostering innovation and operating at the industry’s forefront. She highlighted her excitement about shaping the brand story in India, which she described as “one of the fastest-growing markets” with “a compelling story waiting to be told.”

Athrey acknowledged Tejinder Gill, Joanna Wong, Anna Sayre, and Ian Colley for the opportunity, while emphasizing the importance of “openness, transparency, and purpose-driven marketing” in the advertising industry.

The Trade Desk, a global advertising technology company, continues to strengthen its presence in India with this strategic leadership appointment.