The emotional campaign features comedian Aashish Solanki exploring the unspoken side of fatherhood during pregnancy
Prega News, the leading pregnancy detection brand from Mankind Pharma, has launched a heartwarming Father’s Day campaign that shines a light on an often-unseen part of the pregnancy journey-the role of expectant fathers. Titled “The Invisible Journey,” the campaign celebrates the emotional and practical contributions of fathers that frequently go unnoticed.
At the centre of the film is stand-up comedian Aashish Solanki, who takes on the challenge of experiencing pregnancy for a day by wearing a pregnancy belly. Through daily tasks-bending down, working from home, moving around-the film uses humour to show the physical struggles expectant mothers face. But the narrative shifts gears when his pregnant wife, Rashi, and her friends arrive, underscoring the emotional weight and unseen responsibilities carried by fathers throughout the pregnancy journey.
Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma, shared the campaign’s intent:
“This Father’s Day, we wanted to spotlight the invisible half of pregnancy—the father’s experience. While mothers go through visible physical changes, fathers, too, undergo a deep emotional transformation. They step into new roles, ensuring financial security, supporting increased household needs, and making lifestyle adjustments to prepare for the baby’s arrival. These contributions, though less visible, are no less significant.”
The campaign draws from recent research showing that 95% of Indian fathers now view parenting as a shared responsibility, with 94% actively participating in household and childcare duties. This shift signals a broader change in societal attitudes towards fatherhood in modern Indian families.
Chatterjee further noted:
“Pregnancy transforms both partners, even if one journey remains silent. Fathers support in countless ways—from emotional encouragement and late-night cravings to financial planning and long-term decisions about education and healthcare. Their presence forms the emotional scaffolding on which families are built. Through this campaign, we aim to honour those silent sacrifices. Every line on a pregnancy test tells a story-his, too.”
The film concludes with a poignant message:
“Prega News wishes a Happy Father’s Day to all the amazing dads whose journey may be invisible, but whose presence is felt every step of the way.”
With this campaign, Prega News continues its mission to celebrate every dimension of the pregnancy experience, acknowledging that behind every confident expectant mother is often a dedicated partner making sacrifices that, while unseen, are deeply impactful. By highlighting these unsung contributions, the brand affirms its commitment to a more inclusive narrative around parenthood.
