Pride of Cows, a single-origin, farm-owned milk brand, has launched a bold new campaign urging consumers to ask a simple yet powerful question: “What’s the source of your milk?”
Amid growing consumer demand for transparency in food sourcing, the campaign encourages individuals to reflect on where their milk comes from-going beyond typical brand messaging to advocate for accountability across the dairy industry.
The campaign highlights Pride of Cows’ core differentiator: 100% of its milk is sourced from its own farm near Pune, home to over 5,000 cows nurtured using global best practices. This farm-to-home model allows the brand full control over the production process-ensuring purity, hygiene, and consistency.
To launch the initiative, the brand released a masthead-integrated print ad titled “The Times of Unadulterated Milk”, along with a comprehensive 360-degree campaign. It includes storytelling videos, snackable content, and interactive formats across Instagram, Facebook, YouTube, and programmatic platforms.
Akshali Shah, Executive Director, Parag Milk Foods, stated:
“We want people to pause and think about something they often overlook—the source of their milk. Trust is built not only on taste but on knowing where your food comes from.”
Pride of Cows distinguishes itself from brands that procure milk from fragmented third-party sources. With contactless, automated milking, a scientifically balanced diet for cows, and a direct-to-consumer cold-chain network, the brand eliminates ambiguity-ensuring customers receive unadulterated milk directly from the source.
