Prime Video, in collaboration with WPP OpenDoor, rolled out an innovative multi-platform campaign to mark the launch of The Family Man Season 3. Running from 21 to 24 November, the campaign spanned television, digital, and quick-commerce platforms, delivering an immersive and cohesive viewer experience.
A standout initiative was a category-first integration with Zepto. For the first time, the grocery delivery app’s search bar was opened to an external entertainment property. Users searching for “The Family Man” or “The Wanted Man” during evening hours were directed to a specially curated “Binge Supplies Needed for 6 Hours” page. The page linked the six-hour runtime of the new season with binge-viewing behavior, while product selections reflected character cues, offering fans a playful, narrative-driven interaction within the app.
Beyond Zepto, the campaign included subtle in-show references on Kaun Banega Crorepati, seamlessly woven into the conversation rather than appearing as direct promotions. Cricket fans also encountered thematic mentions during the India–South Africa match, as Cricbuzz commentators Shaun Pollock and Murali Kartik incorporated elements of the season into post-match social media discussions.
Through these coordinated touchpoints, Prime Video and WPP OpenDoor created a surround-sound launch that felt organic to audiences across platforms. By embedding the series into familiar digital and broadcast environments, the campaign not only generated buzz but also deepened fan engagement, demonstrating a creative approach to entertainment marketing that blends storytelling with everyday consumer interactions.
