Amazon Prime Video has embraced April Fool’s Day with a clever marketing campaign introducing the fictional “Woh Wala Feature” – a search tool that understands those frustratingly vague descriptions we all use when trying to remember movies and shows.

The playful campaign tackles a universal streaming dilemma: remembering specific scenes or actors but forgetting the title completely. The imaginary feature promises to understand queries like “the one where this happens” or “the movie where the hero is sad but it rains at the climax, and everything turns out fine.”

In the promotional video, a family successfully finds content using only the most ambiguous descriptions, with the platform magically identifying the correct titles instantly – something actual search technology still struggles to accomplish.

“While some features are built on logic, this one is designed for emotional recall and vague confidence,” joked Viren Sean Noronha in the campaign announcement.

The marketing effort brings star power through appearances by celebrities and influencers including Sunil Shetty, MC Stan, Rajpal Yadav, and Dharnaa, who demonstrate the fictional feature’s capabilities.

Though ultimately revealed as an April Fool’s joke, the campaign has resonated with viewers for highlighting the all-too-familiar experience of searching for content using nothing but fragmented memories and imprecise descriptions – something streaming platforms haven’t quite mastered yet.