Primex Media Services has been appointed as the public relations partner for Vasu Healthcare, marking a strategic move to strengthen the brand’s communication and market presence. The mandate reflects Vasu Healthcare’s focus on scaling its visibility while reinforcing its positioning in the Ayurveda and healthcare space.
As part of the partnership, Primex Media Services will lead integrated communication strategies, manage media engagement, and drive brand positioning initiatives for Vasu Healthcare. The collaboration aims to build a consistent and impactful narrative across platforms, supporting the brand’s growth ambitions in both domestic and international markets.
Nitesh Desai, founder and CEO of Primex Media Services, highlighted that the agency will focus on enhancing Vasu Healthcare’s media visibility while strengthening its overall brand identity. He emphasised that the partnership brings together Vasu’s strong legacy in Ayurveda with Primex’s expertise in strategic communication.
From Vasu Healthcare’s perspective, the association is seen as a key milestone in its expansion journey. Director Sagar Patel noted that the collaboration will help the brand reach wider audiences and unlock new growth opportunities. He added that Primex’s forward-thinking approach aligns with Vasu’s vision of blending traditional Ayurveda with modern innovation.
The mandate underlines the growing importance of integrated communication in building healthcare brands, as companies increasingly invest in strategic storytelling to expand reach, improve credibility, and drive long-term growth.
