PRISM, the parent company of OYO, has launched a nationwide marketing initiative titled ‘Rising OYO’ aimed at strengthening the brand’s on-ground visibility across India’s major tourism hubs. The campaign is designed to capture the growing momentum in domestic travel and reinforce OYO’s presence in high-footfall destinations.

The initiative will cover nearly 500 OYO hotels across 20 priority cities located in five of India’s most visited states-Uttar Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh, and Rajasthan. These states recorded the highest tourist visits in 2024–25, according to data from the Ministry of Tourism.

The pilot phase has already been implemented at 50 properties in key travel locations including Lucknow, Varanasi, Bengaluru, Chennai, Jaipur, and Hyderabad, where the company has reported promising early outcomes.

Under the campaign, participating hotels will display large-format OYO branding on façades, rooftops, and outdoor signage to improve visibility along busy urban roads, highways, and travel corridors. The initiative will also extend to major business hubs like Delhi-NCR and prominent religious tourism destinations such as Rishikesh, Amritsar, Puri, and Ayodhya.

A key highlight of the campaign is the return of OYO’s iconic circular red logo, a visual identity that helped build strong brand recall during the company’s early expansion phase. The refreshed branding is intended to make OYO properties easier to spot while reinforcing trust and standardisation for travellers.

Commenting on the initiative, Varun Jain, Chief Operating Officer–India at PRISM, stated that the campaign aims to help travellers quickly recognise OYO properties while supporting partner hotels with stronger visibility and demand.

With India’s domestic travel sector expanding rapidly-driven by religious tourism, short getaways, and workations-the ‘Rising OYO’ campaign seeks to increase brand recall, improve walk-in discovery, and generate higher bookings across key tourism markets.