Product of the Year (POY) India has officially relaunched, unveiling a new visual identity, refreshed positioning, and a renewed emphasis on consumer-validated innovation. The relaunch comes at a time when brands across categories are increasingly expected to demonstrate measurable outcomes and evidence-based product performance rather than rely on self-declared claims.

Part of a global network operating across more than 40 countries, Product of the Year distinguishes itself by evaluating products through independent consumer research instead of jury-led assessments. In previous editions, the platform has recognized innovations from leading organizations such as Hindustan Unilever, P&G, Nestlé, ITC, Marico, Godrej, L’Oréal, Samsung, Philips, Havells, Haier, ICICI Prudential Life, Axis Max Life, and Tata AIA Life Insurance.

Commenting on the relaunch, Mike Nolan, global CEO of Product of the Year, highlighted the programme’s core principle of putting real consumer voice at the center of innovation recognition. He noted that the POY mark helps shoppers make confident choices in cluttered categories while offering brands a credible way to build trust, trial, and long-term growth.

In India, the relaunched platform positions itself as a research-backed benchmark for innovation, supported by NielsenIQ as its exclusive research partner. Products are evaluated on parameters such as innovation, relevance, and functionality based on actual consumer feedback.

Raj Arora, CEO of Product of the Year India, described the relaunch as a response to India’s rapidly evolving innovation ecosystem, where proof now matters as much as promotion. With its updated identity, independent research framework, and global credibility, Product of the Year India aims to reclaim relevance and elevate the standard for innovation recognition in the market.