Publicis Groupe has announced the acquisition of Captiv8, a leading end-to-end influencer marketing platform, in a strategic move to enhance its global capabilities in creator-driven commerce and performance marketing.

Captiv8, recently recognized as the top Enterprise Influencer Platform by G2, brings a powerful suite of tools to the table – including a unified data infrastructure, AI powered automation, advanced social listening capabilities, and branded storefronts that bridge influencer activity with commerce and affiliate marketing. With a global presence spanning 120 countries, support for multiple local languages and currencies, and the ability to manage over 2.5 billion social posts annually, Captiv8 offers unmatched scale and technological depth in the creator economy.

Integration with Publicis’ Connected Media Ecosystem

Following the acquisition, Captiv8 will be integrated alongside Influential – another influencer platform acquired by Publicis -within its Connected Media division. The merged entities will form one of the largest influencer marketing ecosystems globally, connecting brands to more than 15 million creators, including 95% of influencers with over 5,000 followers.

Captiv8’s advanced AI capabilities will now be supercharged through Epsilon’s CoreID, Publicis Groupe’s proprietary identity solution. This integration will enable brands to seamlessly manage influencer campaigns across platforms and geographies, while providing real-time performance analytics and a unified commerce solution for tracking conversions and monetization across social and affiliate channels.

Executive Insights

Arthur Sadoun, Global CEO of Publicis Groupe, said: “With this acquisition, we are reinforcing our ‘Category of One’ strategy—building the world’s most powerful influencer marketing platform. By combining Influential’s scale and service with Captiv8’s technology, and grounding it all in Epsilon’s connected identity, we are offering clients unmatched capability and measurable results. I’m thrilled to welcome Krishna and the Captiv8 team to the Publicis family.”

Krishna Subramanian, Captiv8 Co-founder and CEO, commented:“Captiv8 was created to unify the fragmented creator economy and transform influence into a revenue-driving engine. Publicis shares our vision of a connected, data-powered future. Together, we’re not just scaling influencer marketing—we’re reshaping it into a global performance channel that delivers results from first impression to final purchase.”

Ryan Detert, CEO of Influential, added: “By combining Captiv8’s award-winning platform with Influential’s deep industry experience, we’re unlocking new levels of innovation for our clients. We’re excited to collaborate with Krishna and Sunil to co-author the future of influencer marketing at scale.”

This acquisition positions Publicis Groupe at the forefront of a rapidly evolving influencer landscape, giving it a distinct edge in the race to integrate creators, data, and commerce into a unified marketing engine.