Publicis Groupe has clinched the global media mandate for PayPal, marking a major addition to the French advertising giant’s expanding portfolio of international accounts.
The account was secured following a competitive pitch process, as reported by Ad Age. Previously held by WPP’s media division since 2023, the account became available earlier this year when WPP stepped away in April 2025, citing a decision to “pursue other opportunities.”
As part of the new mandate, Publicis Groupe will oversee PayPal’s media strategy, planning, and buying across several key global markets. This win further solidifies Publicis’ position as a leader in the global media landscape, following a series of recent high-profile account acquisitions.
