Publicis Media has appointed Akshat Raizada as Associate Vice President – Digital Buying at Starcom India. With nearly 15 years of experience across media sales, digital strategy, and business development, he joins from JioHotstar, where he served as Senior Director – Agency Sales. Raizada has previously held roles at Viacom18, GroupM, Media.net, and Vertoz. At Starcom, he will focus on enhancing digital buying capabilities and driving client growth through data-led media investments.