Pulse Candy from the DS Group has unveiled The Pulse of Festive Run: Chhath Edition, an interactive 3D runner game that blends traditional celebration with digital engagement. Designed for Gen Z and digital-first users, the campaign brings the rituals and vibrancy of Chhath Puja to life through gamification.
In the game, players navigate a 3D ghat environment, collecting ritual items such as sugarcane, fruits, and diyas while avoiding obstacles. Pulse candies act as power-ups, adding a fun twist and reinforcing the brand’s presence. Each run concludes with a personalized festive greeting, which can be shared across social media, making the experience both playful and shareable.
The Chhath Edition campaign runs from October 24 to 31, 2025, as part of Pulse’s broader ‘Pulse of India’ initiative, a digital series celebrating Indian festivals through innovative experiences like Pulse Ka Pandal and Ganesh Mahotsava.
Arvind Kumar, Senior General Manager, Marketing, Confectionery, DS Group, said, “Indian festivals are moments of collective joy, faith, and identity. Through the ‘Pulse of India’ campaign, Pulse Candy aligns with the customs and celebrations that matter most across India. Our Chhath Edition engages today’s digital generation through gamification, making Pulse an integral part of festival celebrations.”
With this initiative, Pulse Candy continues to connect modern audiences with India’s cultural traditions, using technology and play to make festive celebrations immersive, interactive, and memorable.
