Dharampal Satyapal Group’s popular confectionery brand Pulse Candy has unveiled the sixth edition of its World Compliment Day initiative, titled Pulse of Moving India. Running from February 27 to March 3, 2026, the campaign shines a spotlight on gig workers and essential service providers who quietly power India’s everyday life.
Building on the success of previous editions that celebrated brands and unsung contributors, this year’s initiative shifts focus to the country’s fast-growing gig economy. Delivery partners, transit workers, and service providers form the backbone of India’s digital-first lifestyle, ensuring seamless access to essentials. Key collaborators in the campaign include Zepto, Swiggy, Rapido, and Myntra.
Through this initiative, Pulse Candy reinforces its positioning as a cultural connector – a brand that values the human effort behind every digital transaction. The campaign encourages citizens, particularly the youth, to pause and express gratitude to those who keep the nation moving.
To amplify its message, Pulse Candy is deploying a region-first digital strategy. High-visibility “Thank You” outdoor billboards are paired with geo-targeted media and regional collaborations across Instagram, Facebook, and Twitter. By integrating localized messaging in native languages, the brand ensures that communities across India see their own everyday heroes recognized.
With Pulse of Moving India, the brand transforms a simple compliment into a collective cultural tribute, celebrating the true heartbeat of modern Bharat.
