Global sports brand PUMA has secured a landmark partnership with the Premier League, becoming the official ball supplier for the world’s most-watched football league beginning with the 2025/26 season. This strategic alliance forms a critical component of PUMA’s brand elevation strategy and strengthens its sports performance credibility.
“The agreement with the Premier League is an important step in PUMA’s brand elevation strategy,” said PUMA CEO Arne Freundt. “With PUMA’s ball at the center of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike.”
Beyond providing match balls, PUMA will support various Premier League initiatives, including community-based football programs and high-impact marketing campaigns such as the Premier League Summer Series in the United States.
The partnership offers PUMA unprecedented visibility through the Premier League’s global reach of 900 million homes across 189 countries. PUMA already maintains a significant Premier League presence through its partnership with champions Manchester City and sponsorship of star players including Jack Grealish, Kai Havertz, and Jordan Pickford.
Premier League Chief Executive Richard Masters expressed enthusiasm for the partnership, highlighting PUMA’s “global reach and commitment to excellence” and their shared vision to “inspire fans worldwide.”
