Punjab Kings have announced CP PLUS as their new Title Sponsor for the 2026 season of the Indian Premier League. The strategic partnership comes on the back of an impressive previous season where Punjab Kings reached the IPL final, entering 2026 with renewed momentum and ambition.
The association brings together two brands aligned on performance, reliability, and innovation-values that strongly resonate with today’s digitally connected Indian audience. As trust, safety, and technology take center stage in consumer priorities, the partnership reflects the evolving expectations of fans both on and off the field.
CP PLUS is a globally recognised name in security and surveillance, offering advanced solutions across video surveillance, biometric access control, home automation, and enterprise security systems. With a strong focus on innovation and safety, the brand has established itself as a trusted partner in building secure environments for homes, businesses, and public infrastructure.
As part of the title sponsorship, Punjab Kings and CP PLUS will roll out a season-long engagement programme featuring digital-first storytelling, high-impact on-ground activations, and fan-centric experiences. The collaboration will also explore technology-led integrations across stadium infrastructure and digital platforms, aimed at making matchdays more immersive and interactive for fans.
Commenting on the partnership, Aditya Khemka, Managing Director of CP PLUS, said the association reflects the shared values between high-performance sport and the brand’s own journey of discipline, precision, and consistency. He added that Punjab Kings’ fearless spirit and strong fan connection make the partnership a meaningful platform to engage with audiences nationwide.
Welcoming the brand, Satish Menon, CEO of Punjab Kings, said the collaboration is built on a shared vision and is expected to create strong value for both partners. Saurabh Arora, Chief Commercial Officer, added that CP PLUS’s relevance in everyday India makes the partnership particularly resonant for the IPL audience.
With its 25-member squad finalised at the IPL 2026 Auction, Punjab Kings now gear up for another season of high-intensity cricket, backed by a partnership designed to elevate both brand impact and fan experience.
