Punjab Kings has formed a strategic partnership with customer engagement platform MoEngage to transform how the IPL franchise connects with its supporters. This collaboration aims to create a more personalized fan experience through advanced data unification and multi-channel communication strategies.
The cricket team will leverage MoEngage’s technology to gain deeper insights into fan behavior across digital touchpoints, enabling more targeted interactions. Key initiatives include automated customer journeys, enhanced website personalization, and data-driven merchandise campaigns tailored to specific fan segments.
“Creating meaningful connections with our supporters has always been challenging without the right technology infrastructure,” explained Saurabh Arora, Chief Commercial Officer at Punjab Kings. “MoEngage provides the comprehensive solution we’ve been searching for to deliver truly resonant fan experiences.”
Shivangi Boghani, Vice President of Sales for India at MoEngage, highlighted the broader implications: “This partnership demonstrates how sports franchises can utilize technology to build stronger fan relationships. We’re establishing new benchmarks for engagement within the sports industry.”
The alliance represents a growing trend of sports teams investing in advanced marketing technology to foster year-round fan loyalty beyond match days. Punjab Kings expects these enhanced engagement capabilities to strengthen supporter bonds throughout the cricket calendar while creating new opportunities for merchandise sales and digital interaction.
