PVR INOX Pictures has strengthened its collaboration with Chord, the creative agency under the 1702 Network, to sharpen its digital and social media strategy. The renewed partnership aims to go beyond traditional film promotion by building vibrant, community-driven digital experiences that engage cinema audiences across platforms.

The focus will be on creating shareable content, fostering cultural conversations, and shaping online communities rooted in the love for cinema.

“At PVR INOX Pictures, our vision has always been to create experiences that resonate both inside our theatres and beyond,” said Dharmesh Datta, Vice President, PVR INOX Pictures. “Our renewed association with Chord stems from a shared belief in storytelling that transcends screens and showtimes. Their deep understanding of our audience, culture, and energy makes them an ideal partner for the next chapter of our digital journey.”

Chord will work on designing an adaptive content ecosystem that blends creativity with cultural relevance.

“PVR INOX Pictures is more than a brand, it’s a living, breathing part of India’s cultural fabric,” said Shivangi Shekhar, Founding Partner and Chief of Strategy and Creative at Chord. “At Chord, we don’t just manage platforms-we architect digital ecosystems that adapt, respond, and scale. With PVR INOX Pictures, we’ve aligned on a vision to build agile content strategies rooted in culture, powered by community, and designed for real-time impact. This isn’t just marketing; it’s a movement for meaningfully engaged cinema lovers across every screen they touch.”