Screenings kick off with the high-voltage India–Pakistan clash on September 14.
PVR INOX has announced that it will bring the excitement of the Asia Cup 2025 to the big screen, screening India’s matches across more than 200 cinemas nationwide in collaboration with ITW Universe and the Asian Cricket Council.
The initiative begins with the much-anticipated India–Pakistan encounter on September 14, followed by India vs. Oman on September 19. The Super Four stage will take place from September 20–26, with the final set for September 28.
With this move, PVR INOX continues its efforts to transform cinemas into spaces for shared experiences that go beyond films, tapping into the country’s passion for cricket.
“Cricket in India is more than a sport – it’s an emotion. By showcasing these matches on the big screen, we aim to deliver an unmatched community viewing experience,” said Aamer Bijli, Lead Specialist, Innovation, Film Marketing and Digital Programming at PVR INOX.
Bhairav Shanth, Co-founder of ITW Universe, added that the screenings will offer fans a “larger-than-life and deeply immersive” way to celebrate every moment of the tournament together.
