Rado has rolled out its new festive campaign, ‘The Time is Now’, spotlighting the beauty of gifting and the emotional value of time. Fronted by brand ambassadors Hrithik Roshan and Katrina Kaif, the campaign weaves together elegance, innovation, and sentiment through the lens of its latest timepieces.
In the visuals, Hrithik Roshan dons the Captain Cook High-Tech Ceramic Chronograph, a model that merges rugged sportiness with sophisticated aesthetics. Katrina Kaif showcases the Centrix Diamonds, a timepiece featuring rose gold accents, high-tech ceramic, and sparkling diamond elements – embodying timeless grace.
With this campaign, Rado underscores the watch not merely as an accessory, but as a symbol of meaningful moments and enduring relationships. The message encourages consumers to embrace the present and celebrate it through thoughtful gifting.
Adrian Bosshard, CEO of Rado, said, “This campaign captures our commitment to crafting watches that stand the test of time – pieces that are passed down, cherished, and remembered. Each model reflects Rado’s legacy of blending innovation with lasting beauty.”
Launching ahead of the festive season, ‘The Time is Now’ continues Rado’s tradition of combining celebrity-driven storytelling with deep product narratives, aiming to connect emotionally with Indian consumers during a time of celebration and reflection.
