Colgate-Palmolive (India) has roped in former cricket captain Rahul Dravid as the new face of Colgate Total, linking oral care with athletic performance. The campaign emphasizes that oral health is not just about hygiene-it can impact overall physical readiness, including recovery, stamina, and performance.

Scientific research suggests that germs in the mouth can enter the bloodstream, triggering inflammation that may affect muscle recovery and energy levels. The campaign positions oral care as an essential part of an athlete’s daily routine, alongside sleep, nutrition, and training. Central to the message is Colgate Total’s Dual Zinc + Arginine technology, designed to prevent eight dental problems by combating germ build-up.

Rahul Dravid shared, “When it comes to sports, every detail matters. Oral health is one such detail. Teams worldwide, including those guided by coaches like Hansi Flick, now mandate dental exams. Colgate Total helps me stay proactive, preventing eight dental issues and giving that competitive edge.”

Gunjit Jain, EVP, Marketing at Colgate-Palmolive (India), added, “While good sleep, exercise, and nutrition are widely acknowledged for sports performance, oral health is the hidden edge. Germs in your mouth can impact your body, slowing recovery and reducing stamina. With Rahul Dravid, a symbol of consistency and credibility, we aim to mainstream this conversation and highlight Colgate Total’s superior technology, which fights germ build-up three times better.”

The campaign will be rolled out across digital and social media platforms, complemented by influencer-led content to reinforce the connection between oral health and peak athletic performance.