Freedom Refined Sunflower Oil has announced the appointment of legendary cricketer Rahul Dravid as its new brand ambassador. Celebrated for his discipline, reliability, and calm leadership, Dravid embodies the brand’s core values of trust, quality, and consistency – making him a natural fit for Freedom’s vision of mindful, health-conscious living.
Through this partnership, Dravid will feature across television, digital, and social media campaigns, encouraging Indian households to embrace healthier cooking practices with Freedom Refined Sunflower Oil. The brand’s philosophy, “Eat Healthy and Live Healthy,” echoes Dravid’s own belief in balance, discipline, and thoughtful choices – values that have shaped both his professional and personal journey.
Sharing his thoughts on the association, Rahul Dravid said,
“I’ve always believed that discipline and mindful habits form the foundation of a fulfilling life. Freedom Refined Sunflower Oil brings those principles into the kitchen, inspiring families to cook and eat with balance – enjoying both taste and nourishment. In my home, Freedom has become a trusted part of our meals, reminding us that what we eat deeply influences how we feel. I’m proud to be associated with a brand that motivates people to live healthier, happier lives.”
P. Chandra Shekhara Reddy, senior vice president – Sales & Marketing, Gemini Edibles and Fats India, added,
“We are delighted to welcome Rahul Dravid to the Freedom family. His discipline, balance, and consistency perfectly mirror our brand’s ethos. At Freedom, we are committed to providing oils that are nutritious, light, and flavourful – helping families make healthier choices every day.”
Echoing this sentiment, Chetan Pimpalkhute, head of marketing, Gemini Edibles and Fats India, said,
“Having Rahul Dravid as the face of Freedom Refined Sunflower Oil is truly special. His thoughtful approach to life and work reflects our belief that health and happiness begin with conscious eating.”
With this collaboration, Freedom Refined Sunflower Oil aims to deepen its connection with consumers and reinforce its position as a trusted choice for modern, health-focused households across India.
