As luxury brands court India’s sporting icons, Ralph Lauren taps Bumrah’s quiet charisma to anchor its Polo 67 fragrance launch.
Ralph Lauren Fragrances has appointed Jasprit Bumrah as the ambassador for its new scent, Polo 67, marking the brand’s first India-centric collaboration with one of cricket’s most respected athletes. The campaign celebrates determination, discipline, and quiet confidence – qualities that define both Bumrah’s career and the Ralph Lauren ethos.
Charles-Alexandre Boczmak, general manager, L’Oréal International Distribution SAPMENA, said,
“Jasprit’s journey of perseverance and discipline, and his role as an inspiration to millions, make him the ideal partner to represent Polo 67. His persona perfectly mirrors the timeless yet contemporary spirit that Ralph Lauren Fragrances stands for.”
Bumrah, known for his precision and composure on the field, described the partnership as a natural fit.
“Ralph Lauren represents timeless elegance and individuality. Collaborating on a campaign that celebrates designing your dreams through grit and determination resonates deeply with my personal journey,” he said.
Crafted by perfumer Marie Salamagne, Polo 67 Eau de Parfum blends warm woody notes with pineapple, cedarwood, and benzoin, creating a scent that embodies athletic energy and modern sophistication. Positioned for men “at the top of their game,” it channels a confident, performance-driven spirit.
With Bumrah leading the campaign, Ralph Lauren Fragrances extends its legacy of timeless elegance into the realm of contemporary sport, celebrating focus, resilience, and individuality as hallmarks of modern masculinity.
