In the build-up to Season 12 of the Pro Kabaddi League (PKL), JioStar has launched its latest high-octane campaign titled “Ghus Kar Maarenge,” featuring popular actor Rana Daggubati. The campaign underlines aggression and fearless gameplay, setting the tone for the upcoming season, which kicks off on August 29 with Telugu Titans facing off against Tamil Thalaivas in the opening match.
The campaign film, released in Hindi, Tamil, and Telugu, showcases a dramatic face-off outside a house, where a group confronts Daggubati. He responds not with words, but with symbolic actions-calling for carpets and drums, creating a tactical distraction. As the group hesitates, he steps forward with confidence. His final line delivers the punch: “Ghuss ke marne ki baatein toh sab karte hai, but hum Telugu Titans wale karke dikhaate hai.”
A JioStar spokesperson shared, “Season 12 is all about intensity and strategic gameplay. We needed a campaign that captured that spirit, and Rana Daggubati was the perfect fit. His presence and control mirror what kabaddi stands for-fearlessness, precision, and determination. The film is a call to action that embodies our team’s aggressive style.”
Speaking about his involvement, Daggubati said, “Kabaddi is raw, real, and relentless. It’s not just about physical strength, but mental fortitude and courage. I’m honoured to be part of a campaign that reflects the warrior-like ethos of Telugu Titans and celebrates the spirit of Indian sport.”
Pro Kabaddi League Season 12 premieres on August 29, streaming live on JioHotstar and airing on Star Sports Network.
