Mahesh Edible Oil Industries has appointed Ranbir Kapoor as brand ambassador for its flagship products -SALONI Mustard Oil and Soya Chunks, along with STAYFIT Refined Oil. The move signals the company’s aggressive push toward national expansion and stronger brand recall across India.
Backed by a dominant presence in North and Eastern India, the company is now targeting a 25% year-on-year revenue growth in FY 2026–27. The strategy includes expanding into new geographies, deepening rural penetration, strengthening trade marketing, and onboarding super stockists and distributors nationwide.
The high-impact campaign featuring Ranbir Kapoor aims to enhance visibility, drive household penetration, and build consumer trust across urban and emerging markets. Leveraging Kapoor’s pan-India appeal, the brand seeks to reinforce its positioning in the premium and semi-premium edible oil segments.
Alongside edible oils, the company is scaling its presence in the protein-rich Soya Chunks category under the SALONI brand, responding to evolving dietary preferences. With focused marketing and distribution expansion, the firm plans to accelerate growth in this fast-emerging segment.
Leadership at Mahesh Edible Oil Industries emphasised that upgraded manufacturing capacities, responsible sourcing, and stringent quality controls will support this next phase of growth. As it strengthens production scale and channel reach, the company aims to build a credible, future-ready national brand rooted in quality, transparency, and long-term consumer trust.
