The brand enters the protein segment with a gut-friendly, clean-label formulation in four flavour variants.

SuperYou, co-founded by Ranveer Singh and Nikunj Biyani, has launched SuperYou Pro, a protein powder formulated using bio-fermented yeast technology. Known for pioneering India’s first protein wafers and multigrain chips, SuperYou now extends its footprint into the functional fitness and clean nutrition space.

According to the brand, SuperYou Pro delivers 24–27g of complete protein per serving, featuring all 9 essential amino acids, with a PDCAAS score of 1.0. The formulation is plant-based, non-GMO, free from soy, whey, and gluten, and designed to support gut health, absorption, and digestibility.

“When I discovered bio-fermented protein technology-the most advanced and gut-friendly innovation in the space-I knew we had to bring it to India,” said Nikunj Biyani, co-founder, SuperYou. “SuperYou Pro delivers clean, effective nutrition that also tastes great.”

Available in four variants–Classic Chocolate, Cold Coffee, Indian Masala Chai, and Unflavoured-the range is tailored for taste and performance, offering versatility to consumers with varying preferences.

“SuperYou Pro is a breakthrough,” said Ranveer Singh. “It brings together the purity of plant-based ingredients and the performance of whey. It’s clean, complete, and gut-friendly-the love your muscles deserve.”

SuperYou Pro is certified clean with protein verification by NABL, and quality checks by SGS China and SciEp Australia. It is manufactured in a US FDA and GMP-certified facility.

Priced at ₹3000/kg, SuperYou aims to capture 10% of the market within 12 months, leveraging its growing community and omnichannel presence. The product is available on SuperYou’s official website, Amazon, Flipkart, Blinkit, Zepto, Instamart, and retail outlets like Wellness Forever, Noble Chemist, Ratnadeep, 7-Eleven, and more.