Rapido, the bike-taxi, auto, and cab aggregator, has launched two festive ad campaigns – #RapidoSohaay for Durga Puja and #AeHaloWithRapido for Navaratri – to help commuters navigate heavy traffic and reach their destinations on time.
With the festive season bringing large crowds to pandals, garba venues, and family gatherings, Rapido is offering a range of mobility options, including Bike-Taxis, Autos, and Cabs, to suit diverse travel needs.
The #AeHaloWithRapido campaign focuses on ensuring travelers make it to their garba nights without delay, while #RapidoSohaay supports devotees during Durga Puja, helping them visit pandals, attend cultural events, and reconnect with loved ones despite the festive rush.
“Festivals in India are about joy, togetherness, and tradition – where every minute counts,” said Pawandip Singh. “At Rapido, we believe your ride should complement that spirit, not disrupt it. With these campaigns, we aim to make every journey smooth, timely, and safe – whether you’re heading home, exploring the lights, or joining celebrations.”
Earlier this year, Rapido ran the #RideLavkarMumbaikar campaign during Ganesh Chaturthi in Mumbai. For the current festive season, the company has optimized its fleet and routes, offering real-time tracking, transparent fares, and robust safety features to ensure a hassle-free travel experience.
