Developed in partnership with The PCA Companies, the brand blends personal storytelling with global fragrance expertise.
Actor Rashmika Mandanna has officially launched her new fragrance brand, Dear Diary. Rooted in personal memories and experiences, the brand aims to capture the emotional and expressive nature of scent through a curated line of perfumes.
Drawing its name and inspiration from Mandanna’s earlier digital series, Dear Diary translates narrative elements into olfactory expressions. The debut collection features fragrances such as National Crush, Irreplaceable, and Controversial-each symbolising significant milestones and themes from the actor’s journey.
The collection incorporates unique ingredients like pink lotus, jasmine, sugarcane, lychee, and passionfruit, combining Indian sensibilities with a contemporary global aesthetic.
The brand has been developed in collaboration with The PCA Companies, a renowned global brand accelerator with a strong portfolio in the beauty and fragrance sector. PCA has played a key role in product development, digital strategy, and international distribution.
Mandanna has actively participated in shaping the brand-overseeing everything from scent formulation to creative direction. Speaking about the launch, she expressed that fragrance has always been a powerful way to preserve memories and emotions.
Positioned as an identity-driven and emotionally resonant brand, Dear Diary seeks to stand out in the competitive fragrance landscape by offering products that blend personal storytelling with modern appeal.
