Crocs has announced Bollywood star Rashmika Mandanna as its new global brand ambassador from India, marking a major step in the brand’s efforts to strengthen its presence across key markets. The collaboration kicks off with a vibrant new campaign: “Your Crocs. Your Story. Your World.”
Designed to highlight the brand’s Classics collection and playful Jibbitz charms, the campaign promotes Crocs as more than just footwear—positioning them as tools for everyday self-expression. Featuring high-end CGI and vivid storytelling, the campaign film follows Rashmika through her personal and professional life, using her signature style and favorite Jibbitz charms to tell her unique story.
“Crocs has always stood for individuality and fun, which is exactly what I resonate with,” said Rashmika. “From my love for K-pop and Korean snacks to sunflowers, I express who I am without filters—and Crocs helps me bring that to life.”
Yann Le Bozec, Head of International Marketing at Crocs, added, “Rashmika’s authenticity and youth appeal make her the perfect ambassador to deepen our connection with Indian consumers.”
Akshat Gupt, CCO at Kulfi Collective, emphasized how Jibbitz charms act as “storytelling devices” that bring individuality to the forefront.
The 360-degree campaign spans digital, social, retail, and in-store experiences, featuring new styles like the Bae Clog and updated colorways including Mystic Purple and Daylily, available at select outlets and online platforms.
