iTV Network, one of India’s leading news media houses, has unveiled Rasrang – a festive brand engagement and audience-targeting platform aimed at empowering advertisers this celebratory season. Launched ahead of Navratri, Diwali, and Christmas, Rasrang is designed to connect brands with over 100 million users across India, combining editorial credibility with data-driven targeting for high-impact, culturally resonant campaigns.
Bridging Brands with India’s Festive Pulse
Rasrang offers a unique proposition: strategic reach, measurable ROI, and deep cultural relevance. Leveraging iTV Network’s trusted platforms – including NewsX, NewsX World, India News, Inkhabar, The Daily Guardian, and The Sunday Guardian – the initiative ensures that festive campaigns cut through the noise and strike a chord with India’s evolving, aspirational audience.
Cultural Relevance Meets Targeted Precision
What sets Rasrang apart is its ability to blend credible editorial storytelling with precision advertising. The platform offers access to over 8,500 audience cohorts across key interest categories such as:
- Entertainment
- Auto
- Health & Fitness
- BFSI
- Fashion
- Travel
- Sports
- Technology
These cohorts are served through a dynamic mix of Display, Video, Spotlight, and AdTalk formats, delivering integrated brand messaging across web, social, video, and live marquee events.
A Platform Built for Impact
Akshansh Yadav, CEO – Digital, iTV Network, stated:
“We take immense pride in the reach of our flagship platforms, which collectively generate over 100 million impressions per month. Rasrang offers more than visibility – it delivers meaningful engagement, stronger consumer connect, and measurable results. For brands, this is not just festive advertising – it’s strategic value creation in an intensely competitive market.”
Rasrang not only rides the festive momentum but reflects India’s ongoing transformation – aligning brand messaging with national sentiment, especially in the context of developments under Hon’ble Prime Minister Shri Narendra Modi.
Editorial Integrity at the Core
Aishwarya Pandit Sharma, Founder & Promoter, iTV Network, added:
“At iTV Network, our editorial values have always been our backbone. From NewsX and India News to Inkhabar and The Daily Guardian, our platforms stand for fearless journalism, analytical depth, and credible storytelling. Rasrang extends these values into the brand world – offering advertisers a medium that’s both powerful and principled.”
Rasrang: Where Festivity Meets Purpose
With Rasrang, iTV Network is not just offering a festive advertising solution – it’s creating a platform that celebrates India, its culture, and its people. For brands looking to do more than sell – to connect, inspire, and resonate – Rasrang offers the perfect stage.
