This Diwali, Reliance Jewels, one of India’s most trusted jewellery brands, unveiled its new festive collection, celebrating the vibrant spirit of the season. The launch marks a landmark moment as Bollywood icon Raveena Tandon and her daughter Rasha Thadani join as the brand’s first-ever ambassadors.
The mother-daughter duo embodies the perfect balance of legacy and modernity, reflecting how jewellery continues to connect generations-preserving heirlooms while embracing contemporary designs for today’s lifestyle.
Gayatri Yadav, Group CMO, Reliance Industries Ltd, said, “Gold has always held a deep emotional value for Indians, symbolizing traditions, milestones, and identity. Our new Diwali Collection celebrates the evolution of style-blending timeless heritage with contemporary tastes. With Raveena and Rasha as campaign faces, we connect with two generations, inspiring families to refresh their jewellery wardrobes with designs that honour tradition while embracing modernity.”
The festive collection draws inspiration from Diwali motifs such as Laxmi-inspired patterns, Rangoli, diyas, marigolds, lotus florals, and peacocks, crafted in gold and diamonds. It features earrings, chokers, long necklaces, bangles, and rings suitable for Diwali, Dhanteras, weddings, and other celebrations.
Raveena Tandon shared, “I’m thrilled to begin my journey with Reliance Jewels. Festivals are about joy and togetherness, and this collection beautifully blends tradition with a modern outlook.”
Rasha Thadani added, “Jewellery should reflect individuality. This collection lets me express my personality while embracing the festive spirit.”
The festive launch also offers a 100% Old Gold Exchange Value, up to 45% off gold making charges, and up to 35% off diamond value and making charges, valid till November 2, 2025.
