Razorpay has unveiled its latest campaign, Get Paid, Not Played, calling attention to the persistent hurdles Indian exporters, SaaS companies, agencies and freelancers face when receiving payments from international clients. Developed and produced entirely in-house using AI, the campaign highlights industry pain points such as hidden fees, delayed settlements and cumbersome compliance requirements.

Video Link: https://www.youtube.com/watch?v=GQKJFdhnDTM

India’s export ecosystem surpassed US$825 billion last year and is projected to touch US$1 trillion by FY26. Yet, despite this momentum, many businesses continue to work through outdated and opaque processes. Compulsory documentation-including FIRC, IEC and shipping bills-creates additional operational strain, particularly for smaller teams and independent professionals.

Through the campaign, Razorpay underscores how streamlined global payment systems are essential to sustaining India’s export growth. The company’s international payment suite enables businesses to accept global cards, Apple Pay and bank transfers across 130+ currencies, while offering transparent pricing, faster INR settlements within 24 hours, 90%+ success rates via its routing engine and automated compliance aligned with RBI and FEMA norms.

Apuarv Sethi, senior VP of marketing at Razorpay, said, “Behind India’s rising global footprint lies a simple truth-receiving an international payment is still far harder than it should be. What moved us most was the emotional and financial exhaustion businesses face over something so fundamental. ‘Get Paid, Not Played’ stems from that lived reality-the late nights, the lost income, the uncertainty of not knowing where your money went. This campaign is our commitment to fixing that, ensuring their ambition isn’t held back by systems that weren’t built for them.”